Joel is a Cuban American first generation, born and raised in Miami. In 2008 he was living in his car, struggling to feed his self. “I was lucky to find a box hidden in my late grandfather’s house with a substantial amount of money. After many years of what I considered “the thought era” in my life, I quickly put the funds to work in hopes to correct my debts and life. With the last of the $1500 I purchased a camera and 10 years later here I am. A self-taught photographer, artist, and entrepreneur. I’ve managed to make a business off of my ideas and concepts for almost a decade.”
Since he has been published in countless magazines, worked with directors like Michael Bay (Pain and Gain) and recording artists like Rick Ross and some of the top DJs in the world from carl cox to Afrojack to name a few.